Representation

Addressing An Audience

Addressing An Audience from beckycleggy

Forms And Conventions

Institutions

Institutions from beckycleggy

Skills Development

Target Audience

Target Audience from beckycleggy

Technologies

Technologies from beckycleggy

Final Products

Talent Release

Location

I decided to locate my photo-shoot in my models bedroom using natural lighting. The room had plain light grey walls which helped create a simple background which I could simply remove on Photoshop if I wanted too. The room also had several windows which helped create the natural lighting effect as the photo-shoot was taken at midday. I decided to locate my photo-shoot in my models bedroom and not in a studio with professional studio lights because my model is around the same age as my target audience, therefore I wanted my target audience to be able to relate to the images. Therefore using a plain wall and natural lighting is something that my target audience could easily create. In this case, it helps make my artist a role model for my target audience because they will be able to relate to the images. Even though I used natural lighting instead of studio lights, the final products still have a professional effect because the lighting was bright and the pictures came out focused. The use of a bedroom as my location also helped me create shadow effects in the background when I placed my model in front of the window. I also decided to not use a location shot because I wanted my backgrounds to be plain so my target audience would focus on my model and not the background.

Risk Assessment

Rejected Front Cover Idea

I created this on Photoshop by using two different layers of the same image. I took my main image and increased the Hue to turn the overall image neon blue on one of the layers. By doing this, it increased the brightness of the butterfly, bringing out vibrant blue, green and pink shades. On the other layer, I turned the image black and white. I then placed a layer mask on the two images which combined them together. This then enabled me to keep the photo in black and white, but have the hued brightness on the butterflies. This created a unique look to the magazine front cover as this idea as not been used before. However, I abandoned this version half way through after I decided that I wanted my main image on the front cover to be in colour as at the end we are being marked in colour. After peer assessment of this rejected product it was agreed that I should have my main image in full colour as it would be more eye-catching towards my target audience. 

Media Kit

Location Recce Form

Chosen Images From Contact Sheet

Contact Sheet

Font Mood Board & Analysis

Colour Mood Board & Analysis

Initial Ideas

Costume List

Front Cover Draft

Draft work feedback - 3 Jan

Some excellent work produced to date - I think that your contents page is extremely well constructed and looks very professional.
I will go through some points on your front cover which I think you can improve upon - you need some variations in your cover lines (fonts, sizes, styles etc) and I think with some fine detail, it will look great. One thing about your main cover line - I think you need to add her name to the main cover line somehow - this is a typical convention in magazine design.
You DPS is coming along nicely and the main components are all there. Again, don't forget the fine detail. Well done!

Carl.